Running a business in Cumbria comes with its own unique challenges, from competing with bigger companies to reaching customers in smaller, spread-out communities. But one thing remains clear: your local customers are your most valuable asset. In today’s digital world, how do you make sure that people in your area can easily find you online when they’re looking for the products or services you offer?
This is where Local SEO comes into play. It’s all about making sure your business stands out in local searches, so when someone in Cumbria is searching for a service or product you offer, your business appears at the top of their results.
In this post, I’ll walk you through the ins and outs of Local SEO, how it differs from traditional SEO, and why it’s crucial for any business in Cumbria.
What is Local SEO?
Simply put, Local SEO (Search Engine Optimisation) is the process of improving your business’s visibility for local searches. These are searches that people do when they want to find something nearby, like a café, plumber, or web designer in Cumbria.
Think about the last time you Googled something like “coffee shop near me” or “firewood in Cumbria.” The results you got were tailored to your location, right? That’s because businesses that have optimised their local SEO are more likely to show up in those results.
Local SEO helps your business appear in those map packs you often see at the top of the search results, which include your business’s name, address, phone number, and reviews. If you’ve ever wondered how some businesses manage to get themselves featured in that coveted top three spot, it’s down to good Local SEO practices.
How is Local SEO Different from Traditional SEO?
Now, you might be wondering how Local SEO differs from the regular SEO you’ve probably heard about.
Traditional SEO focuses on improving a website’s ranking on a national or global scale. It’s great if you’re an e-commerce brand or you’re offering services that can be delivered online or shipped across the country. The aim here is to compete with other websites based on keywords related to your products or services without worrying too much about the location of the searcher.
Local SEO, on the other hand, narrows the focus down to your local area. It involves optimising your website and other online content to target people who are geographically close to your business. This includes making sure your business is listed on Google My Business, ensuring your contact details are consistent across the web, and using local keywords like “Cumbria” or “Carlisle” on your site.
So, if you’re a local business in Cumbria—whether you’re a restaurant in Keswick or an electrician in Barrow—Local SEO is going to be far more beneficial to you than standard SEO strategies.
How Does Local SEO Benefit a Cumbrian Business?
Let’s talk specifics. What’s in it for your Cumbrian business if you invest some time and effort into Local SEO?
- Get Found by Local Customers
Most people these days turn to Google when they’re looking for something nearby. Whether it’s finding a hairdresser in Penrith or a builder in Workington, people rely on local searches to help them find businesses. If your business isn’t showing up when they search, you’re missing out. - Stand Out in Google Maps
Ever noticed how when you search for something like “pubs near me,” you’re shown a map with some local results? That’s Google Maps doing its thing, and if you’ve got your Local SEO sorted, your business could be right there at the top of the list. This is great for increasing foot traffic or online inquiries from nearby customers. - Beat the Big Chains
Local SEO levels the playing field. You might not have the marketing budget of a large national company, but by focusing on Local SEO, you can still appear in search results alongside the bigger names. It’s all about emphasising your location and how you serve the local community. - Better Conversion Rates
Here’s the thing: when people are searching locally, they’re often ready to make a decision. They’re looking for something specific and nearby, which means if they find your business, they’re more likely to convert into actual customers. This could mean more visits to your shop, more bookings, or more inquiries about your services.
How to Get Started with Local SEO
If you’re new to Local SEO, here are a few things you can do to get started:
- Claim Your Google My Business Profile
This is a free tool that allows your business to show up on Google Maps and in local search results. Make sure all your information—name, address, phone number (NAP)—is accurate and up-to-date. - Encourage Online Reviews
Reviews are a huge factor in Local SEO. Encourage happy customers to leave reviews on your Google My Business profile. More reviews mean more trust from potential customers and a better ranking. - Use Local Keywords
Make sure your website content includes keywords related to your services and location. For example, if you’re a plumber in Kendal, your website should mention something like “plumbing services in Kendal” on your homepage and in your blog content. - Create Local Content
Write blog posts or create content that speaks directly to your local audience. This could include guides on things to do in your area, or how your business is involved in the community.
Ready to Boost Your Local SEO?
If you’re a business owner in Cumbria and you want more local customers to find you online, I can help. I offer specialised SEO and website design services tailored for Cumbrian businesses, ensuring you not only rank better locally but also convert those searchers into loyal customers.
Get in touch today to discuss how we can work together to improve your online presence. Let’s make sure your business is the one people find when they’re searching locally.