Are you a Cumbria-based business in need of a web designer? Whether you need a brand new website or are just looking to upgrade your current one, you have lots of options available. One of the choices you will have to make is whether to go with a local Cumbrian designer or to look further afield. In this post, I cover the main benefits of keeping it local.
Local knowledge of Cumbria
There are many reasons it can be of great help to have someone with a strong familiarity of Cumbria building your website. You may be a local service-based business, so using a web designer that already knows other local competitors and your target area/audience can save you a lot of time. Alternatively, businesses working within the huge tourism industry in the Lake District can benefit from working with someone who understands why tourists visit this area and what the main attractions are. This general knowledge and familiarity can all play a part in the design of your site, positively impacting your traffic, conversions and, most importantly, revenue.
Increased trust
If the designer has already worked with a lot of Cumbrian businesses, you may already know some of their clients. If so, you can easily reach out to them for references. You’re going to feel a lot more confident working with a designer you’ve got first-hand positive feedback about, as opposed to hiring an unknown designer online from a different country.
Cumbria SEO expertise
There is so much competition online that just building a website is oftentimes not enough. For the best results, websites need to be SEO-optimised. This is why I build all my websites to be SEO-friendly, and offer monthly SEO services. If you are looking to target local residents or businesses, a Cumbria-based SEO company will have a better understanding of your target audience, enabling them to target these customers more effectively. This can help achieve higher conversion rates as it will get your website in front of more of the right people.
Building relationships
Local designers often have connections with other local businesses. Being part of a friendly network of Cumbria-based businesses can be of great benefit, as we can all refer customers to each other and collaborate on projects together. And of course, it always feels rewarding being able to support other local businesses.
Conclusion
Of course, there are times where using a web designer from further afield may have some benefits – but if you’re looking to take advantage of the benefits listed above, looking for a Cumbria web designer should be a priority.